Wood, smoke, and a life dedicated to the outdoors.

I am Nicolas Chaves, also known as Smoke Meats, and I specialize in the art of barbecue and wood-fired cooking. A lifelong passion for outdoor cooking has become my expertise, serving professionals and brands alike. My love for bivouacking and 4x4 Outlander adventures has shaped an authentic and convivial approach that I bring to every one of my services.

A pioneer of barbecue in France.

As one of the first to launch a barbecue-focused food truck in France, I played a key role in introducing the public to the unique flavors of wood and fire cooking. This experience allowed me to build a strong reputation in the field and gain a deep understanding of the expectations of both barbecue enthusiasts and industry professionals.

Since then, I have expanded my activities to support brands, specialty stores, and sales teams in better showcasing this passion for outdoor cooking.

As a pioneer of barbecue in France and a showcooking expert, I tailor my approach to each project with a results-driven mindset. Whether you're a brand, a professional, or an event organizer looking for high-quality support, I'm here to help you elevate your BBQ projects.

Authenticity, simplicity, and passion.

Wood-fired cooking is at the heart of my approach. For me, it’s more than just a culinary technique—it’s a way to bring people together, share, and create lasting memories. Whether it’s showcasing equipment, hosting an event, or training teams, I always strive to share this passion with authenticity and warmth.

Bespoke services tailored to your needs.

With over 10 years of experience, I take on a wide range of projects with the same dedication, combining performance and conviviality. Here are the services I offer:

  • With over 200 culinary demonstrations across Europe, I bring my expertise to your professional events. These moments highlight the strengths of various equipment, such as Traeger pellet grills, Le Marquier planchas, and Barbecook smokers. I have notably participated in BBQEXPO Paris, the Journées des Collections (JDC) in Marseille, and numerous events in collaboration with well-known brands.

  • These collaborative workshops are designed to bring teams together in a warm and friendly atmosphere around wood-fired cooking. Perfect for strengthening team cohesion while sharing unique moments, BBQ team building combines learning and enjoyment.

  • I support brands, garden centers, specialty stores, and retailers in training their sales teams. These sessions enhance product knowledge, develop market-specific sales arguments, and help teams better meet the expectations of passionate barbecue customers. My role is to provide the tools and techniques needed to showcase products effectively and maximize sales.